2025香港公司命名攻略指
2025-04-16 10:13:01
在當(dāng)今全球化經(jīng)濟(jì)格局下，香港憑借其獨(dú)特的金融地位和優(yōu)越的營商環(huán)境，成為眾多企業(yè)開展跨境業(yè)務(wù)、拓展國際市場的首選之地。在全球經(jīng)濟(jì)一體化的浪潮下，香港憑借其獨(dú)特的地理位置、完善的法律體系、便捷的營商環(huán)境以及高度開放的金融市場，成為眾多企業(yè)走向國際舞臺(tái)的首選 “橋頭堡”。當(dāng)企業(yè)決心在香港這片充滿機(jī)遇的商業(yè)沃土上開疆拓土，成立一家香港公司時(shí)，公司命名無疑是首要且關(guān)鍵的環(huán)節(jié)。一個(gè)好的公司名稱不僅是企業(yè)形象的直觀體現(xiàn)，更是企業(yè)在市場競爭中脫穎而出的重要因素。它不僅要符合香港的相關(guān)法律法規(guī)，還需具備獨(dú)特性、易記性和品牌傳播力，能夠精準(zhǔn)地傳達(dá)企業(yè)的核心價(jià)值和經(jīng)營理念。本文將全面剖析香港公司命名的規(guī)則、要點(diǎn)與策略，助您邁出成功創(chuàng)業(yè)的堅(jiān)實(shí)第一步。
In the current global economic landscape, Hong Kong, with its unique financial status and superior business environment, has become the top choice for numerous enterprises to carry out cross - border business and expand into the international market. Amid the wave of global economic integration, Hong Kong, relying on its unique geographical location, sound legal system, convenient business environment, and highly open financial market, has emerged as the preferred "bridgehead" for many enterprises to step onto the international stage. When enterprises are determined to break new ground in this business - rich and opportunity - filled land of Hong Kong and establish a Hong Kong - based company, naming the company is undoubtedly the first and crucial step. A good company name is not only an intuitive reflection of the corporate image but also a vital factor for the enterprise to stand out in the market competition. It not only needs to comply with the relevant laws and regulations in Hong Kong but also possess uniqueness, memorability, and brand communication power, being able to accurately convey the core values and business philosophy of the enterprise. This article will comprehensively analyze the rules, key points, and strategies for naming Hong Kong companies, helping you take a solid first step towards successful entrepreneurship.
一、香港公司命名的基本規(guī)則
Basic Rules for Naming Hong Kong Companies
（一）語言要求Language Requirements
香港公司的名稱可以采用英文名稱、中文名稱，或者兩者兼用。若使用英文名稱，必須以 “l(fā)imited” 結(jié)尾，且不可縮寫為 “l(fā)td”；而中文名稱則必須以 “有限公司” 結(jié)尾。這是香港公司命名的基本格式要求，務(wù)必嚴(yán)格遵守，否則注冊(cè)申請(qǐng)可能會(huì)被駁回。在字體方面，中文名稱必須使用繁體字，且這些繁體字需能在《康熙字典》《辭海》或符合 iso10646 國際編碼標(biāo)準(zhǔn)內(nèi)找到。英文名稱中，僅 “l(fā)imited” 中的 “l(fā)” 要求大寫，其他字母的大小寫可自由選擇，但如果英文全稱本身有大小寫之分，那么在商業(yè)登記證上的公司名字全稱需全部大寫。例如，“ABC Technology Limited” 在商業(yè)登記證上會(huì)顯示為 “ABC TECHNOLOGY LIMITED”。
The name of a Hong Kong company can be an English name, a Chinese name, or both. If an English name is used, it must end with "limited" and cannot be abbreviated as "ltd". The Chinese name must end with "有限公司" (Limited Company in Chinese). These are the basic format requirements for naming Hong Kong companies and must be strictly adhered to. Otherwise, the registration application may be rejected.In terms of fonts, Chinese names must use traditional Chinese characters, and these traditional Chinese characters must be found in the "Kangxi Dictionary", "Cihai" (Encyclopedia of Chinese), or conform to the ISO 10646 international coding standard. In the English name, only the "l" in "limited" is required to be capitalized, and the case of other letters can be freely chosen. However, if the full English name itself has a case distinction, the full name of the company on the business registration certificate needs to be in all capital letters. For example, "ABC Technology Limited" will be shown as "ABC TECHNOLOGY LIMITED" on the business registration certificate.
（二）數(shù)字與符號(hào)使用規(guī)則Rules for the Use of Numbers and Symbols
香港公司名稱中允許包含阿拉伯?dāng)?shù)字，但不可以使用由英文字母和中文文字組合而成的名稱。同時(shí)，英文名稱中一般不能包含符號(hào) “&” 或 “-”（中橫線），除非有特定用途并獲得相關(guān)部門的批準(zhǔn)。比如，若公司名稱中需要使用 “&” 來連接兩個(gè)品牌名稱，就需要提前向相關(guān)部門申請(qǐng)并獲得許可。
Arabic numerals are allowed in the names of Hong Kong companies, but names composed of a combination of English letters and Chinese characters are not permitted. At the same time, symbols such as "&" or "-" (hyphen) generally cannot be included in English names, unless there is a specific purpose and approval from the relevant department is obtained. For instance, if the "&" symbol is needed to connect two brand names in the company name, an application must be submitted to the relevant department in advance and permission must be obtained.
（三）敏感詞匯限制Restrictions on Sensitive Words
香港對(duì)于公司名稱中的敏感詞匯有著嚴(yán)格的限制。未經(jīng)香港特區(qū)政府批準(zhǔn)，公司名稱中不得使用 “銀行”“部門”“證券”“公署”“會(huì)計(jì)師”“核數(shù)師”“局”“聯(lián)邦”“議會(huì)”“委員會(huì)” 等敏感詞匯。這些詞匯通常與特定的行業(yè)或政府機(jī)構(gòu)相關(guān)，隨意使用可能會(huì)誤導(dǎo)公眾，造成不良影響。此外，使用 “信托”“商會(huì)”“儲(chǔ)蓄” 等詞匯時(shí)，也必須事先獲得公司注冊(cè)處處長的批準(zhǔn)。例如，若公司計(jì)劃開展信托業(yè)務(wù)，并希望在名稱中體現(xiàn) “信托” 字樣，就需要按照規(guī)定向公司注冊(cè)處處長提出申請(qǐng)，獲得批準(zhǔn)后方可使用。
Hong Kong has strict restrictions on sensitive words in company names. Without the approval of the Hong Kong government, sensitive words such as "bank", "department", "securities", "office", "accountant", "auditor", "bureau", "federal", "parliament", "committee", etc. cannot be used in company names. These words are usually related to specific industries or government agencies, and their arbitrary use may mislead the public and cause adverse effects. In addition, when using words such as "trust", "chamber of commerce", "savings", etc., prior approval from the Registrar of Companies must also be obtained. For example, if a company plans to carry out trust business and hopes to reflect the word "trust" in its name, it needs to apply to the Registrar of Companies in accordance with the regulations and can only use it after approval.
（四）地區(qū)性與行業(yè)性詞匯使用規(guī)范Usage Norms for Regional and Industrial Vocabulary
公司名稱允許含有地區(qū)性和行業(yè)性質(zhì)的字眼，如 “中國”“上海”“深圳”“發(fā)展”“控股”“貿(mào)易”“企業(yè)”“實(shí)業(yè)”“財(cái)務(wù)”“科技” 等。企業(yè)可以根據(jù)自身的業(yè)務(wù)范圍和發(fā)展定位，在公司名稱中合理使用這些詞匯，以明確公司的業(yè)務(wù)方向和地域特色。例如，“中國香港科技發(fā)展有限公司” 這個(gè)名稱就清晰地表明了公司的地域范圍和行業(yè)屬性。此外，企業(yè)還可以在公司名稱前加上自己喜歡的地名，如 “法國”“美國”“意大利” 等，以體現(xiàn)公司的國際化形象。
Company names are allowed to contain regional and industrial terms, such as "China", "Shanghai", "Shenzhen", "Development", "Holding", "Trading", "Enterprise", "Industry", "Finance", "Technology", etc. Enterprises can reasonably use these words in their company names according to their business scope and development positioning, so as to clarify the company's business direction and regional characteristics. For example, the name "China Hong Kong Technology Development Co., Ltd." clearly indicates the company's geographical scope and industry nature. In addition, enterprises can also add their favorite place names in front of the company name, such as "France", "the United States", "Italy", etc., to reflect the company's international image.
二、香港公司命名的實(shí)用技巧
Practical Tips for Naming Hong Kong Companies
（一）突出行業(yè)特性Highlighting Industry Characteristics
在公司名稱中突出行業(yè)特性，能夠讓客戶和合作伙伴一眼就能了解公司的主要業(yè)務(wù)領(lǐng)域，提高品牌的辨識(shí)度，明確公司的行業(yè)屬性，讓目標(biāo)客戶能夠迅速識(shí)別并記住公司。這種命名方式有助于吸引潛在客戶的關(guān)注，提高業(yè)務(wù)合作的機(jī)會(huì)。
Highlighting industry characteristics in the company name enables customers and partners to understand the company's main business areas at a glance, improves brand recognition, clarifies the company's industry attributes, and allows target customers to quickly identify and remember the company. This naming method helps attract the attention of potential customers and increases the opportunities for business cooperation.
（二）體現(xiàn)品牌價(jià)值Reflecting Brand Value
一個(gè)好的公司名稱應(yīng)該能夠體現(xiàn)公司的品牌價(jià)值和文化內(nèi)涵。品牌價(jià)值是企業(yè)的核心競爭力之一，通過名稱傳達(dá)品牌價(jià)值，可以讓客戶在接觸公司之初就對(duì)公司產(chǎn)生認(rèn)同感和信任感。
A good company name should be able to reflect the company's brand value and cultural connotations. Brand value is one of the core competitiveness of an enterprise. By conveying brand value through the name, customers can develop a sense of identity and trust in the company from the very beginning of their contact with it.
（三）簡潔易記 Being Concise and Memorable
簡潔易記的公司名稱更容易在市場中傳播和推廣。避免使用生僻字、復(fù)雜的詞匯和過長的名稱，以免給客戶造成記憶負(fù)擔(dān)。一個(gè)簡潔明了的名稱能夠在短時(shí)間內(nèi)被客戶記住，提高品牌的知名度。
A concise and memorable company name is more likely to be spread and promoted in the market. Avoid using rare characters, complex words, and overly long names to prevent burdening customers with memory difficulties. A simple and clear name can be remembered by customers in a short time, enhancing brand awareness.
（四）富有創(chuàng)意Being Creative
在符合命名規(guī)則的前提下，富有創(chuàng)意的公司名稱能夠吸引更多的關(guān)注，給客戶留下深刻的印象。創(chuàng)意可以體現(xiàn)在名稱的獨(dú)特性、趣味性或文化內(nèi)涵上。
On the premise of complying with naming rules, a creative company name can attract more attention and leave a deep impression on customers. Creativity can be reflected in the uniqueness, interestingness, or cultural connotations of the name.
三、香港公司命名的注意事項(xiàng)
Precautions for Naming Hong Kong Companies
（一）進(jìn)行名稱查冊(cè) Conducting Name Searches
在確定公司名稱之前，務(wù)必進(jìn)行公司名稱查冊(cè)，以確保所取名稱在香港公司注冊(cè)處處長備存的《公司名稱索引》中沒有重復(fù)。如果名稱重復(fù)或不符合規(guī)定，將無法通過核驗(yàn)并注冊(cè)成功。名稱查冊(cè)可以通過香港公司注冊(cè)處的官方網(wǎng)站或委托專業(yè)機(jī)構(gòu)進(jìn)行。建議在查冊(cè)時(shí)多準(zhǔn)備幾個(gè)備選名稱，以提高注冊(cè)成功的概率。
Before finalizing a company name, it is essential to conduct a company name search to ensure that the proposed name does not duplicate any entries in the "Index of Company Names" maintained by the Registrar of Companies in Hong Kong. If the name is a duplicate or does not comply with the regulations, it will not pass the verification and registration process. Name searches can be carried out through the official website of the Companies Registry in Hong Kong or by entrusting a professional agency. It is advisable to prepare several alternative names during the search to increase the probability of successful registration.
（二）避免侵權(quán)風(fēng)險(xiǎn)Avoiding Infringement Risks
在命名過程中，要注意避免侵犯他人的知識(shí)產(chǎn)權(quán)。不要使用與知名品牌、商標(biāo)相同或相似的名稱，以免引發(fā)侵權(quán)糾紛。可以通過商標(biāo)查詢系統(tǒng)對(duì)擬定的名稱進(jìn)行檢索，確保名稱不侵犯他人的商標(biāo)權(quán)。同時(shí)，也要注意名稱的含義和寓意，避免使用可能會(huì)引起不良聯(lián)想或爭議的詞匯。
During the naming process, care must be taken to avoid infringing on the intellectual property rights of others. Do not use names that are identical or similar to well - known brands or trademarks to prevent potential infringement disputes. You can search the proposed name through the trademark search system to ensure that it does not violate the trademark rights of others. At the same time, pay attention to the meaning and implication of the name, and avoid using words that may cause negative associations or controversies.
（三）考慮公司的長遠(yuǎn)發(fā)展Considering the Long - term Development of the Company
公司名稱應(yīng)該具有一定的前瞻性，能夠適應(yīng)公司未來的發(fā)展戰(zhàn)略和業(yè)務(wù)拓展。不要因?yàn)橐粫r(shí)的喜好或局限的業(yè)務(wù)范圍而選擇過于狹隘的名稱，以免在公司業(yè)務(wù)擴(kuò)張時(shí)需要更改名稱，帶來不必要的麻煩和成本。例如，如果公司未來有進(jìn)軍國際市場的計(jì)劃，那么在命名時(shí)可以考慮使用一些具有國際化風(fēng)格的詞匯，以便更好地適應(yīng)國際市場的需求。
The company name should be forward - looking and capable of adapting to the company's future development strategies and business expansions. Do not choose an overly narrow name due to temporary preferences or limited business scopes, as this may require a name change when the company expands its business, bringing unnecessary troubles and costs. For example, if the company plans to enter the international market in the future, some internationally - styled words can be considered during the naming process to better meet the needs of the international market.
香港公司命名是一項(xiàng)需要綜合考慮多方面因素的工作，既要遵循香港的法律法規(guī)，又要注重品牌的傳播和市場的接受度。一個(gè)好的公司名稱能夠?yàn)楣镜陌l(fā)展奠定堅(jiān)實(shí)的基礎(chǔ)，帶來更多的商業(yè)機(jī)會(huì)。瀛和國際，作為領(lǐng)先的涉港聯(lián)營所，我們將憑借豐富的經(jīng)驗(yàn)、專業(yè)的知識(shí)以及對(duì)香港法律和商業(yè)環(huán)境的深刻洞察，為您提供全方位的香港公司注冊(cè)法律服務(wù)，包括公司命名咨詢、名稱查冊(cè)、注冊(cè)申請(qǐng)等，助力您在香港順利布局，實(shí)現(xiàn)商業(yè)目標(biāo)。（*本文對(duì)任何提及“香港”的表述，應(yīng)解釋為“中華人民共和國香港特別行政區(qū)”）
Naming a Hong Kong company is a task that requires comprehensive consideration of various factors. It not only needs to comply with Hong Kong's laws and regulations but also pays attention to brand dissemination and market acceptance. A good company name can lay a solid foundation for the company's development and bring more business opportunities. As a leading Hong Kong - related associated firm, WinGlobal, with our rich experience, professional knowledge, and deep insights into Hong Kong's legal and business environment, will provide you with a full range of legal services for Hong Kong company registration. This includes company naming consultation, name search, registration application, etc., helping you smoothly establish a presence in Hong Kong and achieve your business goals.
若您有任何國際事務(wù)咨詢，歡迎聯(lián)系瀛和國際-國際事務(wù)顧問：Logan Zhu郵箱：Logan@winteam500.com座機(jī)：（+86）0755-8350 1500電話：（+86）17322327259
Should you have any inquiries regarding international affairs, please feel free to contact WINGLOBAL-International Affairs Consultant：Logan ZhuEmail：Logan@winteam500.comTel：（+86）0755-8350 1500Mobile：（+86）17322327259
